The typical summer vacation at the seaside city of Burgas looks like this: sunbathing, swimming, sunbathing, swimming, and… probably a little bit more sunbathing and swimming. It does sound relaxing. But eventually, after a week of laying on the beach,
it can become a bit too tedious.
That insight led to our summer campaign for Mall Galleria Burgas ‘Get away from the Getaway’. It answers 2 questions at the same time: the client’s ‘How can we bring more people to the mall?’ and the tourist’s ‘What else is there to do in Burgas in stormy weather, after sunburn or just when you get bored?’
The key visuals feature the three most common reasons to visit the mall.
